Clay is popular, but is it the best for small GTM teams? After building GTM engines for 2 to 10 person sales teams, we believe Freckle is the better option.

Turn website traffic into revenue by building segments and personas, tiering leads and running website GTM plays.

Build a system that turns ICP job postings into CRM leads (on autopilot, every single week) so you can close more deals, faster.

10-step system to define your ICP, map your TAM, and build an outbound engine that books 20–40 meetings every month.

Learn how to build a cold outbound strategy in 8 steps - from defining TAM/SAM and intent signals to list building, outreach, and re-engagement.

Understand TAM vs. SAM, how to calculate them, and why SAM size determines the right outbound approach.

Your list is your strategy. We look at old ways like SDRs or ZoomInfo vs. the new way of using Clay + AI to build hyper-targeted lists.

Learn about intent signals and how to use them to improve marketing and sales outreach.

Discover the three pillars of demand (generation, activation, and capture) and how to use them to acquire more customers.

Explains the difference between demand generation, demand capture, funnel stages, and awareness levels in B2B marketing.

12 ways B2B content drives growth such as demand generation, demand capture, lead generation, inbound, authority, and distribution.

A breakdown of the top 8 SaaS video types by funnel stage: awareness, consideration and decision.