Discover the three pillars of demand (generation, activation, and capture) and how to use them to acquire more customers.

Explains the difference between demand generation, demand capture, funnel stages, and awareness levels in B2B marketing.

12 ways B2B content drives growth such as demand generation, demand capture, lead generation, inbound, authority, and distribution.

A breakdown of the top 8 SaaS video types by funnel stage: awareness, consideration and decision.