Outbound

Turn Job Postings into High-Intent CRM Leads Automatically, Every Week

Joseph Wheatley
November 3, 2025
•
2
min read

Let’s say you sell GTM or SalesTech software.

Your TAM is broad (any B2B company with a sales team), but your ICP is B2B SaaS companies with 11–50 employees in the US.

You start by targeting companies in SF.

And you know a strong signal your ICP is ready to invest in GTM is when they’re hiring an Account Executive where the job description includes keywords like “GTM” or “go-to-market.”

At this size, the decision-maker you want to reach out to is typically a C-suite, VP, Director, or Head with “Sales” or “GTM” in their title.

Here’s how to automate the entire process:

  1. Head to Clay
  2. Build your list of ICP accounts
  3. Find job postings (using the 'Find jobs' source)
  4. Find decision-makers (using the 'Find people' enrichment)
  5. Export to your CRM (via native integration or HTTP API)
  6. Automate (edit the source to update weekly and ensure 'Auto-update' is enabled in table run settings)

And voila! Clay will look for fresh job openings every week from your target accounts list and add new leads to your CRM every week, on autopilot.

Want to go deeper? Watch the step-by-step video breakdown below:

Why All This Effort?

Because using signals gives you two key advantages:

  1. Close more deals (higher close rates)
  2. Close faster (shorter sales cycles)

Final Note

Congratulations! You’ve just built a system that, every week, looks for job openings within your ICP (signaling investment in GTM) and adds relevant leads to your CRM, helping you reach the right prospects with the right message at the right time.