Coefficient
Strategy & content for a spreadsheet automation platform, used across ads, landing pages, and events to drive inbound and outbound leads.
About
Coefficient (500,000+ users, trusted by 50,000+ companies) connects Google Sheets and Excel to 100+ business systems with live syncing, automation and dashboards.
Challenge
For HubSpot’s Inbound 2025 in San Francisco, Coefficient needed content that would stand out at the event, drive landing page traffic and support campaigns.
Approach
We produced the hero video “Who Stole My Leads” and filmed interviews with CEO Navneet Loiwal and the product and engineering teams, creating content for event screens, ads, LinkedIn and YouTube.
Results
The content generated leads and sparked conversations with decision makers at Inbound, leading to hundreds of new opportunities.
"Joe and the Demand House team went above and BEYOND on a video project for us that we leveraged at HubSpot’s INBOUND conference. They didn’t just create an extremely creative event video which by the way 10x'd my vision, they also captured amazing team footage and filmed a podcast with our CEO that we’ll be leveraging for an exciting future announcement. From pre-planning to on-site filming to editing, they made the process seamless, delivered under tight timelines, and gave me advice along the way that helped me execute on my part, something they absolutely did not have to do. I wasn't even in the office when the filming happened, but Joe and the team made me feel so confident that it would all go off without a hitch, and it did. The content has had lasting impact across our event, social channels, nurture campaigns, and beyond. Truly professional, creative, and ridiculously well prepared. The BEST agency I've ever had the opportunity to work with. They're the opposite of the agency that talks themselves up but doesn't deliver. They should actually talk themselves up more, because I'm impressed. I highly recommend the Demand House team for anyone looking for both incredible creative vision and seamless execution."
Hannah Recker
Head of Growth
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