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Codegen

Positioning & content for the 3.0 launch of an AI agent platform, clarifying their value proposition and driving allbound results.
Developer Tools

Funding

$16M

ARR

$1M

Date

August 7, 2025

Website

codegen.com

About

We partnered with Codegen, an AI company helping software teams use AI agents to write better code and boost productivity.

Challenge

For the Codegen 3.0 release, they needed a video to sharpen their positioning and communicate a clear value proposition.

Approach

We led content strategy and produced an intro video highlighting the impact of Codegen 3.0.

Results

The video strengthened their positioning, drove inbound leads and gave their team clear messaging to support warm outreach.

"Joe and his team were professional, timely, and ultimately put together crisp, polished, and on-brand promotional videos, content, and material that proved critical in a high-profile product launch. We would work with them again in a heartbeat! They were fast to setup after arriving on site, made interviewees feel at ease, and were in/out with minimal disruptions and maximum ROI. Highly recommend working with them for your video needs."

Joel Aguero
Chief of Staff
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